Exhibition & Trade Show Magician

My magical skill-set is invaluable in the modern exhibition and trade show arena. Magic is not just restricted to corporate hospitality and social events, but can be used strategically to play a significant part in increasing your exposure to potential customers.

Professional Magician for your Exhibition Stand

As a professional magician on your exhibition stand I have one priority; that is to help you make more revenue by maximising the quantity AND quality of leads you generate at exhibitions. I do this by providing interactive magical entertainment; which can be product specific, with branded presentations customised to you and your requirements.

Essentially everything I do is encapsulated in that one paragraph. But how I achieve that objective is done in different ways, and I offer a range of Exhibition Magic Packages so that you get the best option to fit your specific requirements and goals for the event – and fit within your budget.

It sounds obvious to say it, but at an exhibition you need to attract footfall to your stand. It’s a fundamental, but many businesses will spend thousands on a trade show stand (as well as staffing, travel and accommodation costs) and then not make the most of the opportunity when they are there. You can’t just turn up and expect business to come to you.

My sales and interpersonal skills – in combination with high quality professional magic and mind-reading – enables me to:

• Stop, engage and interact with delegates as they walk around the exhibition floor,
• Get their attention, raise it; and then focus that attention,
• Build receptiveness with great magic,
• Customise magical presentations as metaphors for the products and services you offer (and the benefits you provide),
• Raise your brand awareness by including your company branding and USP within the magic,
• Pre-qualify delegates,
• Pass them directly to the most appropriate member of your exhibition team for further qualification.

To put it another way, when you are booking your stand the exhibition organisers will no doubt tell you how many thousands of people will be attending over the time – but if you don’t actively engage with as many of those as possible it’s likely many potential future customers will walk by without giving your expensive stand so much as a second glance.

Prior to being a full time professional magician in 2006 I worked within the financial services industry, which was a direct to customer sales position. I qualified as an Independent Financial Adviser, and worked in direct sales for major corporate companies. This means I know about the sales process, and integrate that with close-up magic and mind-reading – it’s not just turning up and showing card tricks.

https://www.youtube.com/watch?v=dloyKDgvFCo

Promoting Your Products and Services at Exhibitions

There are fundamentally two reasons why companies lose money exhibiting at exhibitions and trade shows; they spend too much much money on attending, or they don’t generate enough customers (whether directly, or from leads created at the show).

The Costs of Exhibiting

Lots of time and money can be spent promoting products and services at trade shows and exhibitions, and unfortunately much of this can wasted. It’s not a matter of just spending less, but spending (or rather investing) it correctly.

Some companies take their sales team and technical experts expecting the delegates will stop and ask questions, but that rarely happens and they are unlikely to build the initial interest themselves. Although the costs of travel and accommodation can be easily calculated on a P & L report, income can also be lost by taking these staff out of the office and doing the their regular job.

So remember the bottom line has two include both sides of the equation, and that brings us to the obvious aspect of attending exhibitions:

Generating Sales Leads

In order to make attending pay you need to generate sales; either directly at the exhibition, or more commonly by getting leads that your sales team an follow up afterwards. From some basic maths you can work out the average revenue (either from the initial sale or working out the average lifetime value) you’ll make from each customer.

From the data collected from previous shows you can – and probably already do – calculate what your average closing rate is. You’ll be able to project how many customers you’ll need to cover the costs of attending, and from the projected closing rate you can extrapolate how many leads you’ll need to generate over the course of the exhibition.

“The event was a success and that having you there certainly helped stand traffic and to stop people, which has been an issue in the past”

NorthgateArinso Ltd (Professional Pensions Show, 2009)

The Solution To Maximising Your Exhibition

But what if you could not only increase the number of leads generated at the exhibition, but those leads were of a higher quality? More motivated quality leads will mean an improved closing rate, and that means more sales and increased revenue for your company (and more bonuses and commission for your sales team).

It’s surprising how many companies attend exhibitions and lose money because they haven’t done some simple maths.

We aren’t saying you shouldn’t attend exhibitions; quite the contrary, but my goal is to help you hit your goals.

It really is simple: generate more good quality and motivated leads, and reduce the hidden costs of attending.

But What About Brand Awareness?

Some companies don’t attend exhibitions and trade shows to make sales or generate leads directly, but use it as an opportunity to increase brand awareness.

However, it’s still possible to monitor the levels of brand awareness and assign monetary value to the branding; and this is more than just counting how many t-shirts and pens were given away.

How Robert Makes Your Next Exhibition Pay, Not Cost

To help maximise the potential profits from the exhibition you need to attract quality prospects, which can be tough when the exhibition hall is filled with your competitors and their attention grabbing incentives. My magic proactively stops delegates, maintains their interest and qualifies them in a fun and entertaining way; creating a great foundation to build a business relationship on.

As close-up magician my job is to interrupt the guests at an event in order to show them an entertaining magic trick. We’ve moved the location from a party to the exhibition floor, and instead of generic tricks the they are customised to get across your branding and highlight your products. Not only that, the scripts are tailored and the questions asked pre-qualify the leads.

This method integrates with your staff, and I work with them to ensure they get the most out of the methods I employ. In fact, your staffing costs can be reduced because now you’ll just need to some technical and sales staff to talk specifics, you don’t need staff to stop delegates and attempt to initiate the conversation. Your staff can now focus on what they are there to do!

Before the exhibition I will find out your company’s individual objectives and requirements. I offer a range of packages that can be tailored to ensure you get the maximum impact in the areas that matter you to. We’ll set goals to ensure you see the improvement we bring.

Exhibition Magic Packages

My services are based around my three core Exhibition Magic Packages, allowing you to choose what will fit with your requirements and budget; and I am happy to discuss what will work best for you. And I won’t just try and tell it’s the more expensive one either, sometimes keeping it simple is more effective. The packages offer varying degrees of flexibility and customisation, but bespoke packages can be created should you feel that you need something else. Just ask.

When getting a quote I’ll provide you the costs of the three different core packages, taking into account the dates, venue and any additional requirements; as well as how those costs may be affected by different options. I aim to make it as simple and transparent as possible, yet still provide you with a personal and custom service through-out. And if you have any questions please get in contact.

Package 1: Interactive Close-Up Magic

• Mingles on and around your stand
• Professional close-up magic
• No staging, PA or stand customisation required
• Works around and integrates with your sales staff

Package 2: Customised Interactive Close-Up Magic

• Same as Package 1, but also includes
  Customised scripts can feature your core message
• Uses branded props and giveaways

Package 3: Branded Crowd-Gathering Platform Shows

• Magic and mind-reading show
• Build audiences through-out the day
• Bring the audience into your stand
• Customised scripts can feature your core message
• Uses branded props and giveaways
• Digital content for your pre-show marketing
• Professional and entertaining
• Pre-show meeting to discuss your needs and strategy for the show

Click HERE to get a personalised quote for the various packages.

Making Your Company’s Products and Services Desired

The real magic is turning spectators into quality leads for your sales team. The leads generated are warmed by building a familiarity and rapport with the newly gained prospects. I can use your branding within the tricks, and scripts can be customised and questions asked to focus on premium potential leads.

Let me add a twist of strategic sales & marketing magic to your exhibition; and get you genuine footfall, interested leads, and improve your return on investment.

Bespoke Presentations to Increase Qualified Lead Generation

Your products, logos and mission statements all can be tailored into effects; making sure your company gets noticed, and stays at the forefront of your customer’s mind. This can take varying formats, from using branded pens, notepads and envelopes – though to custom made decks of playing cards, and even Rubik Cubes! And of course these are kept as souvenirs afterwards.

Booking me to build crowds at your exhibition stand means that you are not just getting a magician, but a powerful tool to make your company stand out from all your competitors.

At the exhibition I will become a member of your sales team, targeted to create leads – I am not there merely to provide entertainment to the passing delegates. In fact I make so much effort to integrate within teams, learn about the company I am representing and features of the products and services, many people think that I am an employee of the company – not a hired contractor just for the exhibition.

Exhibition Magician – Real Life Case Study

Also take a moment to read a real-life case-study from when I worked with ECCS Ltd on their stand at The Workplace Event 2022, held at the NEC near Birmingham. You can read the real benefits experienced by a company. (Update: ECCS also booked me again 2023, and within a week already said they’ll be using my services again for more shows in 2024!)

Read the: ECCS Exhibition Magician Case Study

Corporate Hospitality Close-Up Magic

Although the exhibition stand itself will likely take priority, many companies use the opportunity to meet with customers and potential new customers in the evenings. This is a great idea if you having to travel a distance to attend the show, and is often the only opportunity to meet some of your clients face to face.

The evening is therefore a good time to connect on a more social basis – and including close-up magic ensures it isn’t just drinks and awkward small-talk. For a small investment your clients can be made to feel really special, especially when they witness some amazing close-up magic within their own hands. Although tempting to continue the branding like on the exhibition stand, this is an occasion when the magic works better when kept un-branded, though of course a few subtle mentions are included so they are still aware of who is providing them with the experience!

Close-up magic can be provided for a small group (such as a short time around a dinner table in a restaurant) to mingling around guests at a larger evening reception. This can be included as part of the overall package or booked as a standalone event.

Find Out More

Contact me now to discuss how he can make your event a magical occasion. Email [email protected] or call direct on 07930 420 257.